Table of Contents
Introduction
In today's online world, content is super important. But making great content that people like and helps your business grow isn't just about writing stuff. It's about having a smart plan that matches your goals, gets people interested, and shows real results. Whether you're a freelance writer, content creator, or business owner trying to make your brand better, learning how to make a good content strategy is your key to success.
In this guide, we'll show you seven amazing content strategy tricks that will make your writing business go from okay to fantastic. Get ready to use your words better and watch your business reach new heights.
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The 7 Content Strategy Tricks Every Writer Should Know
1. Really Get to Know Your Audience
Understanding who you're writing for is super important for any good content strategy. It's not enough to have a rough idea – you need to really get into their head.
Good ways to do this:
- Make detailed descriptions of your ideal readers
- Ask people questions and do interviews
- Look at how people interact on social media
- Use tools to see how people use your website
When you really know your audience, you can make content that fits what they need and like. This makes people more interested and can help your business do better.
2. Make Your Brand Sound Consistent
Your brand's voice is like its personality that shows up in all your content. It's what makes your writing special and helps people connect with you.
Tips for making your brand sound the same all the time:
- Figure out what your brand believes in and wants to do
- Make a list of how your brand should sound
- Create a guide for anyone who makes content for you
- Regulerly check your content to make sure it all sounds similar
A study found that when brands look the same everywhere, they can make up to 23% more money. So having a strong, consistent voice is really important.
3. Tell Good Stories
People love stories. If you use storytelling in your content, you can make people feel more connected to what you're saying and remember it better.
Ways to tell good stories:
- Use your own experiences to explain things
- Write about real examples of how your stuff works
- Create a story about your brand that people will like
- Use comparisons to explain hard ideas
A study showed that 92% of people want ads to feel like stories. You should do the same thing with your content to make people really interested.
4. Make Your Content Good for Search Engines and People
Making content that shows up in Google searches is important, but you also need to write for real people. Finding the right balance is key.
Good things to do:
- Look for words people search for
- Use headings and subheadings well
- Make your titles and descriptions good for search engines
- Create really good content that naturally uses important words
Remember, Google is getting better at finding good content. Focus on making stuff that's helpful for people, and the search engine part will work out.
5. Try Different Types of Content
Don't just stick to one kind of content. Making different types helps you reach more people and fits different ways people like to learn.
Popular types of content to try:
- Blog posts and articles
- Pictures with information (infographics)
- Videos and online classes
- Podcasts and other stuff to listen to
- Ebooks and long reports
HubSpot says 56% of people who make videos think it's the best type of content for what they want to do. By using different types of content, you can get people interested in lots of ways and make your overall strategy better.
6. Use a Content Calendar
Having a well-planned calendar for your content is really important. It helps you stay organized, keep making content regularly, and match your content with your business goals and important events.
Good things about using a content calendar:
- Makes sure you publish stuff regularly
- Helps you plan for different seasons and events
- Lets you use your resources better
- Makes it easier for people to work together
Tools like Trello, Asana, or CoSchedule can help you make and use a good content calendar. Pick one that works for you and stick with it.
7. Check How You're Doing and Make Changes
The best content strategies change based on what's working. Regularly looking at how your content is doing lets you see what's good, what's not so good, and where you can get better.
Important things to look at:
- How many people visit your site and what they do there
- How many people buy stuff or sign up
- How much people share and comment on your content
- Where your content shows up in search results
- How well your email newsletters are doing
Use tools like Google Analytics, SEMrush, or Moz to keep track of these things. Don't be afraid to try new stuff and change things based on what you learn. Always trying to get better is the key to doing well for a long time.
Conclusion
Using these seven content strategy tricks can make your writing business way better, helping you create cooler content, reach more people, and achieve your business goals. Remember, a great content strategy isn't set in stone – it changes and grows with your business and what your audience needs.
By focusing on knowing your audience, making your brand sound consistent, telling good stories, making your content good for search engines and people, trying different types of content, using a content calendar, and always checking how you're doing and making changes, you'll be on your way to doing really well with content marketing.
Are you ready to make your writing business even better. Start using these tricks today and watch your content – and your business – reach new heights.
